Wednesday, April 20, 2016

Vernal Labor Market Information is “OnTheMap”

Vernal Labor Market Information is “OnTheMap”

The Census Bureau’s online mapping tool provides a wealth of location-specific labor market information

“If you want to put yourself on the map, publish your own map.” - Ashleigh Brilliant

This isn’t your same old blog post about data. Instead of analyzing and sharing data, this post covers how to access an extremely useful “big data” labor market information tool. What is this tool? The U.S. Census Bureau’s OnTheMap web-based mapping and reporting application. 

What’s so great about OnTheMap? Typically, we report labor market information at the state and county level. Local-level data is harder to come by. Along with the ability to provide labor market profiles of small and large nonstandard areas, OnTheMap graphically demonstrates where people work and where workers live. Users can define their own geographies and obtain data and maps at the census-block level of detail. This flexibility can quickly provide information for emergency and transportation planning, site location and economic development.

  • Do you want to understand commuting patterns for a particular area? OnTheMap can generate maps of outflow and inflow. 
  • Do you want to know the basic characteristics of workers in your town? OnTheMap has that information. 
  • Do you want to identify the employment characteristics along a specific stretch of highway? OnTheMap can deliver that data. 
  • Do you want to discern how many workers live within a 50-mile radius of a particular site? OnTheMap delivers.

Next, the mayor wants to know how many workers travel into Vernal for employment. OnTheMap suggests that far fewer workers commute in than out of Vernal. In-commuters are most likely to drive from outside the city limits.

Labor Market Characteristics

Now, these local government officials have decided they would like to know the characteristics of those folks that work or live in Vernal. OnTheMap can provide age-group, earnings, industry, race/ethnicity, gender and educational attainment information. For example, OnTheMap shows the following characteristics for working residents of Vernal:

·        30 percent are 29 years or younger
·         42 percent make more than $3,333 a month
·         17 percent work in the oil and gas industry
·         6 percent are Latino
·         15 percent have at least a Bachelor’s degree
·         48 percent are female

Getting Specific

A company thinking of locating to Vernal, is interested in the number (and characteristics) of workers within a standard commuting distance of a particular worksite. Economic development professionals can specify a particular radius and obtain a report. Other shapes (donut and plume) are also available. In addition, users can draw their own polygons in OnTheMap. To determine how many workers may be inconvenienced by a road construction project, just draw a line along the length of the project and “buffer” the selection. 


You begin to see what a valuable informational tool OnTheMap can be for planning and economic development purposes. OnTheMap is available here: